Data Protection

Action Europe GmbH
Kocherstraße 2
38120 Braunschweig
Tel.: +49 531 12900 0
Fax: +49 531 12900 999

We appreciate your interest in our homepage and our company. The protection of your personal data during the collection, processing and use during your visit to our homepage or your order is of great importance to us. Your data is protected within the framework of the legal regulations, so that our data protection practice is in accordance with the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). Below you will find information on which data is recorded during your visit to the homepage and how it is used:

1. Collection and processing of data

Every access to our homepage and every retrieval of a file stored on the homepage are logged by default. Such data will be used at most for internal statistical purposes, market research or for the needs-based design of our telemedia using pseudonyms. The storage serves system-related and internal statistical purposes. In particular, the file, date and time of retrieval, web browser and version, data volume transferred, operating system, the previously visited page and requesting domain are logged. In addition, the IP address and the requesting provider are logged. Using these server log files, we will create anonymized user profiles for internal market research purposes in accordance with the legal regulations. A merge of this data with other data sources will not be done.
Further personal data will only be collected if you voluntarily provide this information, for example in the context of newsletter registration, a request or an order.

2. Nature, purpose and extent of the collection, processing and use of further personal data

Insofar as you provide us with personal data, we collect, process and use these to answer your inquiries, to conclude and process the contract, to maintain customer care and for technical administration. For example, when registering for the newsletter, you will receive current offers by e-mail.
When you create a customer account with us or place an order, we collect, process and use your contact data for order processing. Insofar as you want a different delivery address for the delivery of goods, we will collect and use the required name, name and address of the recipient. In addition, contact information such as email or phone number may be affected if you provide us with this in addition. The collection of this data takes place in order to have knowledge of who our contractual partner is, for the establishment, design, processing and modification of contractual relationships with you, to check the data provided for plausibility and for any necessary contact for inquiries.
We need your name and address to know who our contractual partner is, e.g. to whom we provide and settle our services. We require your contact details in order to  provide you with information regarding the execution of our contractual relationship and for further inquiries.We need the delivery address to send you or your chosen recipient the ordered goods. We will pass on the name and address of the recipient to the shipping company. Furthermore, contact, address and order data for own marketing purposes are collected and processed.

We also offer the following services:
When registering for the newsletter: sending a newsletter with current offers.
When opening a customer account: registration as a regular customer.

Should you later decide not to make use of this service, you can object to it at any time with effect for the future. To unsubscribe from the newsletter, you can use the link within each newsletter. If you want to object to the registration as a regular customer, please inform us informally:

Phone: +49 531 12900-0
Fax: +49 531 12900-999

Your personal data will only be passed on to third parties or otherwise transmitted, if this is necessary for concluding and processing the contract. This in particular by passing on order data to suppliers as well as for billing purposes.
Any further use or disclosure of your data will only be made if you have previously consented to this.
You have the right to revoke your consent with effect for the future at any time. Your stored personal data will be deleted if you revoke your consent to storage, if your knowledge is no longer required to fulfill the purpose for which it w   as stored, or if your storage is or becomes inadmissible for other legal reasons.

3. Contact Forms

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent. The data will be deleted after the processing of your request.

4. Cookies

Cookies are used by us as well as by third parties on various pages of our website. This, for example, to make the visit to our website more pleasant and to enable you to use certain functions. A “cookie” is a small text file that a website can place on the visitor’s computer. With the help of this file, the web server can store on the user’s computer, for example, preferences and settings that are automatically restored on the next visit. Likewise, it is possible for a server to recognize the user again, without having to constantly reenter user name and password.
Two types of cookies are used on our pages. These are the so-called session cookies, which are deleted when the browser is closed. On the other hand, it is the persistent cookies (so-called persistent cookies) that remain on your computer for a period of several months or years. With the help of the gathered information usage patterns and structures of websites can be analyzed. For example, we can continue to optimize our website by improving content or personalization and making it easier to use.
We also work with advertising partners to help make the website more interesting to the visitor. When you visit our website, cookies are also stored by the partner companies on the local hard disk or storage media. The cookies of our partner companies do not contain any personal data but, for example, data on which products were sought, viewed or purchased. In addition, some partner companies typically gather information that identifies which pages have previously been visited or which products you have been interested in to show the best possible product recommendations that best suit your interests. These data are and can not be merged with your personal information.
In all current browsers, the handling of cookies can be expressly regulated. Most browsers accept cookies by default. You can allow or prohibit security settings for both temporary (session) cookies and persistent (persistent) cookies independently. However, if you disable cookies, certain uses of our website may not be available to you, and some pages may not be displayed correctly.
The data collected or stored via our website through cookies are not linked to your personal data (name, address, etc.).

5. Use of Google (Universal) Analytics for web analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc. ( Google (Universal) Analytics uses methods that allow you to analyze the use of the website, such as so-called “cookies”, text files that are stored on your computer. The generated information about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address will be shortened prior to transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The anonymized IP address provided by Google Analytics within the scope of Google Analytics will not be merged with other data provided by Google.

You can prevent the collection of the data (including your IP address) generated by the cookie and related to your use of the website from Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

As an alternative to the browser plug-in, you can click on this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.

6. Using social plugins from Facebook, Twitter, Googel (Shariff solution)

In our homepage social plugins of social networks are used. In order to increase the protection of your data when visiting our homepage, the plugins are integrated into the site using an HTML link (so-called “Shariff solution” from c’t). This ensures that when you visit a page of our homepage that contains such plugins, no connection is established with the servers of the provider of the respective social network. If you click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider on which you can enter (for example, after entering your login data). press the Like or Share button. Purpose and extent of the data collection and the further processing and use of the data by the providers on their pages as well as your related rights and settings options for the protection of your privacy, please refer to the privacy policy of the provider:

7. Your rights

You have the right to free information about the data stored about you, their origin and recipients as well as the purpose of the data processing. Furthermore, you may be entitled to rectify, delete or block the stored data. If you have any questions about the handling of personal data, information, correction, blocking, deletion of data as well as the revocation of granted consent or objection to a certain use of data, please do not hesitate to contact us at

8. Contradiction advertising mails

The use of contact data published in the context of the imprint obligation by third parties for the transmission of not expressly requested advertising and informational materials is hereby expressly contradicted. We expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam e-mails. The placement of hyperlinks, in particular deep links, inline links or links in the frame technology on one of our web pages is only permitted with our prior written consent.